Pureology wanted to better illustrate the way their AntiFade Complex worked in each tier of their system: Cleanse, Replenish, Protect, & Shield.  Utilizing the core of their logo I designed a simple icon that can be used as a directional infographic on the front of the packaging and illustrate on the back how the AntiFade Complex works in that specific product.  Additionally, this system can easily be translated into the various other languages necessary on the packaging for this global brand.

Senior Designer: Megan Yanchitis
Creative Director: Tyler Ochs